Author: Jack Williams

A Short Intro

Instagram is undeniably the most famous platform nowadays. If you avoid using Instagram to market your restaurant, you might miss a big opportunity to get exposure. Instagram is no longer limited to personal use; many restaurants use it for their promotions. So, if you are a restaurant owner, without making delay, post promotions on Instagram. If you post different content, you will get audience support in the form of likes, comments, and views. Additionally, you can buy Instagram impressions to boost your post’s reach among users. Also, read this article and know the reasons and tips to use Instagram for marketing your restaurant.

Show Famous Food

You can record a video to display the famous dishes and make the users watch them. If you post such a video, you can receive great support from the customers who had food in your restaurant. In addition, you will get new customers to taste the dishes voluntarily. So, it gains you a lot of benefits and promotes your restaurant. Therefore, show your food and tempt the customers.

Post Consistently

You need to post consistently on Instagram to make users feel your presence. You can even tell the success story of your restaurant and build engagement. Also, you should remember to post authentic content without any gaps. So, you can use any type of content, but you should maintain the frequency. You can also create a video and display the kitchen and show the users how cleanly you maintain them. Thus you can gain more followers for your account.

Post With High-Quality

The essential thing to keep in mind is maintaining your Instagram feed to look attractive. It must also be pleasant so that you can impress your customers. You should also post high-quality footage of your video because users will see only the good-quality post. So, use a high-quality mobile, record the video, and then post it in your pro account. Therefore, regularly check the quality of your video/images and use them.

Collaborate With Food Bloggers

You can collaborate with food bloggers to make people know the presence of your restaurant wider. You can easily reach out to a food blogger and ask them to promote your restaurant. It might help you more if you choose a local food blogger who often visits your restaurant because they will show more interest in making promotions. So, promote your restaurant using a blogger with catchy content.

Run Paid Ads

Instagram allows a business page to run ads and boost its reach to a large audience. You can use this method and gain a more follower base, and they will support your restaurant further. Instagram provides you with the advantage of seeing the insights like the demographics of users and the number of followers you have to ensure that your post reaches the right audience. To get access to these insights, you must use a business account. So, use a pro account, post paid ads, and expose your restaurant to all users globally.

Utilize Stories

You can utilize the story feature on Instagram to post videos of your food. It will be more helpful for your users to swipe them up and see the dishes sequentially and know the available food of your restaurant. However, it will automatically disappear within 24 hours, so every day, you should post them newly to make customers get engaged with your post. This further will creates more awareness of your restaurant among your customers.

Share Recipes

One of the main ways to promote your restaurant is to share the recipes of your food items with the users. It is also one of the strategies to make users know your restaurant’s presence. It will increase your followers and turn them into your regular customers. Therefore posting the cooking video of your restaurant’s food in your feed will support your growth. So, share the secret recipes of your restaurant.

Last Glance

Instagram is just a photo-sharing application, but now it has become a great platform for promoting restaurants. Also, in recent times, many restaurants have utilized Instagram for promotions and achieved success quickly. So, if you are a restaurant owner, don’t wait; get started to post your videos/ images on Instagram and promote. Additionally, use this article and implement the tips practically, and reach your target audience.

A Quick Look

Instagram is a channel where you can post many images and videos and market your products. Also, it has become important medium flooding with influencers, brands, and marketers. Additionally, it has many features to support you in making your content reach your audience. You will know the tips to use features on Instagram for marketing when you complete reading this article.

Story

A story is an Instagram feature introduced in 2016, and now it has become very famous. It will remain for 24 hours and will automatically disappear. Your users will see stories in a circle on the top of their feed. To make it more visible, you can choose to buy Instagram story views for your personal and business-related stories. In addition to that, stories will be helpful in showcasing your products and their usage.

Reel

Instagram reels are short-form of vertical videos and will be up to 60 seconds long. You can edit and record video/images, add music, and then share them in your feed. Reels can be a great way to develop your business. Also, if you post fun-oriented content, it will go viral. So you can post reels and get success in your business.

Live

Going on Live will make it easy for you to connect with your users in real-time. To go live on Instagram, swipe right in the feed and scroll to go live, then click on start live and promote your brand. You can even host Q and A sessions and go live to answer the queries raised by the users. So, it will make them clear their doubts and move forward to purchase products.

Filters

Instagram has a filter feature that enhances your image/videos to look better. It also can turn anyone into a professional photographer and draws people to view them repeatedly. You will have a list of 40 filters, and you can choose one among them. So, if you are a marketer, utilize the filters and impress your users. It will also be a way to increase the visibility of your post when you use filter effects.

IGTV

The latest and one of the best additions to Instagram features is IGTV. It is a completely new channel for businesses to grow their following and increase their engagement. The first step is creating an IGTV channel and uploading the video to your feed. Now it will be available on the grid of your Instagram profile. You can post videos related to your brand on the IGTV channel. There are also some instructions to post videos on IGTV, and they are as follows:

• IGTV videos should be 15 minutes long when posted from a mobile.
• Their videos should be 60 minutes long when uploaded from a desktop.
• Videos must be in MP4 format.
• You can upload vertical or horizontal videos.

Carousels

An Instagram carousel is a post where you can post up to 10 images/videos simultaneously. Users can swipe them and view all the pics and videos that you uploaded. This format will help you to create interactive content as well as to tell the purposes of your product to your customers. Here are the steps to create a carousel post:

• Click on the images/videos that you want to promote.
• Choose your goal from the menu listed and select next.
• Use the menu option and define your audience.
• Tap next.
• Select your budget and click next.
• Next, tap on create a promotion.

Story Stickers

Instagram stickers are interactive elements added to your stories to make them look attractive. Different types of stickers are available on Instagram for marketing purposes like a countdown, quiz, poll, location and question stickers, and so on. In order to use Instagram stickers, use the tips that are mentioned below:

• Click on the stickers icon at the top of your Instagram story.
• Select a GIF or search from the GIPHY that you want.
• You can repeat the steps and add more stickers to your stories.

Last Glance

Instagram is an interesting and interactive application that connects you and your audience and benefits both mutually. Also, Instagram has many active users, so it will be easy for you to market your products. Additionally, you can use the features on Instagram and post using your business account and get success.