Tips To Use Instagram Features For Marketing

Tips To Use Instagram Features For Marketing

A Quick Look

Instagram is a channel where you can post many images and videos and market your products. Also, it has become important medium flooding with influencers, brands, and marketers. Additionally, it has many features to support you in making your content reach your audience. You will know the tips to use features on Instagram for marketing when you complete reading this article.


A story is an Instagram feature introduced in 2016, and now it has become very famous. It will remain for 24 hours and will automatically disappear. Your users will see stories in a circle on the top of their feed. To make it more visible, you can choose to buy Instagram story views for your personal and business-related stories. In addition to that, stories will be helpful in showcasing your products and their usage.


Instagram reels are short-form of vertical videos and will be up to 60 seconds long. You can edit and record video/images, add music, and then share them in your feed. Reels can be a great way to develop your business. Also, if you post fun-oriented content, it will go viral. So you can post reels and get success in your business.


Going on Live will make it easy for you to connect with your users in real-time. To go live on Instagram, swipe right in the feed and scroll to go live, then click on start live and promote your brand. You can even host Q and A sessions and go live to answer the queries raised by the users. So, it will make them clear their doubts and move forward to purchase products.


Instagram has a filter feature that enhances your image/videos to look better. It also can turn anyone into a professional photographer and draws people to view them repeatedly. You will have a list of 40 filters, and you can choose one among them. So, if you are a marketer, utilize the filters and impress your users. It will also be a way to increase the visibility of your post when you use filter effects.


The latest and one of the best additions to Instagram features is IGTV. It is a completely new channel for businesses to grow their following and increase their engagement. The first step is creating an IGTV channel and uploading the video to your feed. Now it will be available on the grid of your Instagram profile. You can post videos related to your brand on the IGTV channel. There are also some instructions to post videos on IGTV, and they are as follows:

  • IGTV videos should be 15 minutes long when posted from a mobile.
  • Their videos should be 60 minutes long when uploaded from a desktop.
  • Videos must be in MP4 format.
  • You can upload vertical or horizontal videos.


An Instagram carousel is a post where you can post up to 10 images/videos simultaneously. Users can swipe them and view all the pics and videos that you uploaded. This format will help you to create interactive content as well as to tell the purposes of your product to your customers. Here are the steps to create a carousel post:

  • Click on the images/videos that you want to promote.
  • Choose your goal from the menu listed and select next.
  • Use the menu option and define your audience.
  • Tap next.
  • Select your budget and click next.
  • Next, tap on create a promotion.

Story Stickers

Instagram stickers are interactive elements added to your stories to make them look attractive. Different types of stickers are available on Instagram for marketing purposes like a countdown, quiz, poll, location and question stickers, and so on. In order to use Instagram stickers, use the tips that are mentioned below:

  • Click on the stickers icon at the top of your Instagram story.
  • Select a GIF or search from the GIPHY that you want.
  • You can repeat the steps and add more stickers to your stories.

Last Glance

Instagram is an interesting and interactive application that connects you and your audience and benefits both mutually. Also, Instagram has many active users, so it will be easy for you to market your products. Additionally, you can use the features on Instagram and post using your business account and get success.