While TikTok small business is relatively new, launched in March of 2021, it is one of the fast-growing platforms to start working on your small business. You are aware of the views algorithm that TikTok follows blindly to get the content to the top engaged posts. One can try to buy TikTok fans to boost their engagement. Be careful and know the right amount of views when investing in products like these since suddenly getting views may turn suspicious, and the content loses its authenticity.
You always had an idea and a passion for working for the idea to develop them into a business. But, unfortunately, a business often fails because we cannot find potentially interested customers who want to buy our products. But with TikTok, we can turn our idea into an actual small business with the least amount of investment.
You can promote your small business through TikTok by just posting about your small business consistently. Originality is the key to successful marketing in TikTok. The users want to be educated, inspired, or entertained by a real person. They just don’t want to get something sold.
Here are some video ideas for marketing your small business.
- Record behind the scenes.
- Hop on to a trending song.
- Record the process of making.
- Introduce new product launches.
- Interact with potential customers.
- Talk about your passion.
- Give out tips and tricks.
- Record the packing.
Record Behind The Scenes
Behind the scenes can be a collection of blooper videos you took for the process of making the actual one. It can be a mini vlog showing the things necessary for crafting and a short video summary of how long it took to produce the product. These kinds of behind-the-scenes vlogs usually make one feel very educated and excited. When a viewer feels educated seeing the video and wants to try something similar, they could be your potential customer.
Hop-On To A Trending Song
While you cannot exactly use a TikTok trending video by re-enacting the same, you can take advantage of the trending songs to play behind you, pack an order video, or make a product video. You can be found on the trending song hashtag page, using the trending songs, which is also a great way to attract customers to your small business.
Record The Process Of Making
You can educate and encourage your audience by showing them the process behind making the product. It’s always good to show off your product and how you do it. Making it look simple and asking your audience to try and recreate the same will be a good promotional activity for your small business. In addition, this activity will show the amount of hard work put into making a product.
Introduce New Product Launches
When you want to introduce a new product, start with the end product and talk about the making and behind-the-scenes. It will let the audience first enjoy the product and then understand the basic making. With every new product launched, you are making the audience grow closer to your brand, making them consider investing in your product. Then, when orders come, the growth of your small business begins.
Interact With Potential Customers
Interaction can be any kind, through video, live sessions, or even in the comments section. Being a very interactive and easy-to-approach owner will help you grow your small business.
When you are friendly and present yourself as approachable, potential customers will interact with you and support your business and the product. Choose the package that suits your account to create more traffic through views in your post.
Talk About Your Passion
Let them know why you started. Why this is important to you, and all the small details. Talking will help the audience grow closer to you and your brand. Try being detailed, funny, and sensitive, so the audience will find you relatable and come to a closer understanding with you. Then, present your small business with plans to live out of it in the future.
Give Out Tips And Tricks
Your audience will contain people with the same ideas and won’t know how to start their small business. That’s when you can make videos giving tips and tricks on how you started. It can also contain things like my mistakes, so you don’t have to. It will be very informative, and your audience will appreciate the whole content you put out there for them. It could also generate potential customers.
Record The Packing
Small business packing videos are one of the highest viewed videos posted. The way you pour all your soul and love into your product and carefully pack them is loved by the viewers. Some potential customers like to know how their product is going to be packed with love, which might attract new customers to your small business. The small things like freebies and a thank you note are always stars of the pack and order videos.
Marketing can be the key to growing your small business. With TikTok, you don’t have to worry about investing much money in marketing and advertising your product. TikTok now has options to choose the age category you want to market the product. Use minimum investment and get maximum results. So why wait? Start with the best marketing strategy with less investment, and grow your small business.